If you are planning a franchise conference or event, then you will need to hire the right franchise speaker to set the right tone, from beginning to end. The growing selection of speakers available out there increases your chances of finding the right person for the job; however, it also means that making the right pick becomes much more of a challenge.
By choosing the right speaker for your planned franchise conference or event, you get the perfect opportunity to rally all franchisees behind the brand and the goals to be achieved. The right franchise keynote speaker has the power to excite your franchisees interest in the brand.
Here’s a list of tips you can use as a guide to the right keynote speaker for your upcoming franchise event.
Define Your Needs
The first thing you need to do before you start calling any potential speakers is to define your specific needs. Although there is a huge pool of professional speakers out there, each one has their strengths and focus. To find the right match, you will need to have a clear idea of what you intend to achieve.
Take the time to define the learning objectives you aim to achieve, come up with a theme for the event and set a budget.
With this information readily available, you will be in a better position to help your event organizer or bureau find a perfect match.
When it comes to choosing a franchise speaker, you want to hire someone who understands your business model at the least. This is where experience comes in handy. It is important to note that simply choosing an expert does not guarantee that your event will be successful. You need to hire someone who has had a reasonable level of experience speaking to a similar group of attendees.
Such a speaker will simply not focus on communicating the message at hand, but will do their best to place themselves in the shoes of the franchisees, entering their world, and communicating in a way that they are best suited to absorb the material on offer.
They will understand the relationship that exists between franchisors and franchisees, and use this understanding to customize their message.
Before you hire anyone on your list, it is essential that you conduct a final review to ensure that they are the right match. You can start by reviewing the recommendations you have received on the candidate.
You can also go a step further and check out their videos at past events. This analysis will give you a good idea of their style, and what to expect. For instance you might find that they do not use a podium, instead opting to walk around amongst the crowd; this will help you create a layout that facilitates this.
Furthermore, consider asking the speaker for a list of references. Contact the references and find out more about how the speaker works, as well as how satisfied they are of their work.
To ensure that the resources you assign to your upcoming franchise event do not go to waste, follow the above tips on choosing the right franchise speaker.